Alexandre Bouchard Alexandre Bouchard

Hookdeck Outpost is GA: Production-Ready Outbound Webhooks

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When we open-sourced Outpost last year, it was a bet: teams looking to send webhooks reliably need the essentials done well with exceptional DX, but without the bells-and-whistles that drive up cost.

Since launching the managed service in early access, dozens of teams have put that bet to the test in production. Today, we're making it official: Hookdeck Outpost is generally available, and Outpost open source has reached v1.0.

From early access to production-hardened

The GA milestone isn't a rebrand of what we shipped in January. It's the result of months of real production workloads stress-testing every part of the system.

During early access, we worked closely with adopters running Outpost, teams managing thousands of tenants, handling bursty delivery patterns, and migrating off existing solutions. That feedback drove meaningful changes:

  • Reworked concurrency handling for higher performance
  • Standardized admin API to support JWT and API key auth across all endpoints
  • Added a Metrics API and analytics UI
  • Built a great admin dashboard
  • Performance improvements from months of production testing

If you've been running Outpost open source or evaluating it since early access, v1.0 and GA represent a more robust product than what you last saw.

Ordinal: From $600/month to $10 — in two days

The story that best captures what Outpost is designed to do comes from Ordinal, who were running on Svix and switched to Outpost in production in two days. Their monthly cost dropped from roughly $600 to $10.

“With fair pricing, top notch support and a beautiful user-facing UI, Outpost was a no brainer choice to send webhooks to our users.”

— Francisco Delgado, Founder at Ordinal

This isn't an outlier. Outpost is deliberately priced at $10 per million events (up to 10x less than alternatives) because we don't think reliable webhook delivery should require an enterprise contract or come with feature gating. OpenTelemetry is available on every tier. There are no rate caps. No monthly minimums. Pay for what you use.

“Outpost made it easy and quick to ship new event destinations, event topics, and level up our delivery infrastructure for customers.”

— Ryan Burke, Head of Product at Deck

“Outpost has let us centralize and simplify our outbound webhook delivery, multiply the number of ways we can deliver events, and stop worrying about webhook plumbing.”

— Ben Ng, CTO & Co-Founder at CFX Labs

Open source. Same codebase. No compromises.

Outpost is open source under Apache 2.0. The managed service and the self-hosted version run the exact same code. There are no private forks or proprietary add-ons, this isn't a reduced "community edition."

This matters because it's the opposite of how most competitors work. With Outpost, what you run locally is what we run in the cloud.

  • Self-hosted: Distributed as a Go binary or Docker image. Deploy on AWS, Azure, GCP, Railway, Fly.io, or wherever you run your infrastructure.
  • Managed: Everything in self-hosted, plus serverless scaling, SOC 2 compliance, SSO, RBAC, and support from the team behind Hookdeck Event Gateway (the infrastructure that's processed over 100 billion webhook events).

Deliver to more than just webhook URLs

Event destinations

Most webhook infrastructure assumes your customers only want HTTP callbacks. In practice, a startup might want a simple webhook URL while an enterprise customer running event-driven microservices on AWS wants events dropped directly into SQS.

Outpost supports multiple destination types out of the box:

  • Webhooks
  • Kafka
  • AWS SQS
  • GCP Pub/Sub
  • Microsoft ServiceBus
  • RabbitMQ
  • Hookdeck Event Gateway

This means fewer integration headaches for your customers and fewer bespoke delivery pipelines for you to maintain.

“Outpost has enabled us to go beyond webhooks when sending events to our customers. This allows them to handle high volume data from us in a scalable and flexible manner.”

— Lauren Long, Co-Founder & CTO at Ampersand

How Outpost and Event Gateway work together

If you're already using Hookdeck Event Gateway, you might wonder where Outpost fits.

  • Outpost is purpose-built for sending webhooks and events to your customers' destinations. It's an application-level solution with tenant management, topic-based subscriptions, and a customer-facing portal.

  • Event Gateway is for receiving and managing inbound webhooks and events, providing observability, routing, transformation, and delivery guarantees between producers and your applications.

They're complementary, and they're designed to work together. When your customers receive events from Outpost, they can use Event Gateway on the receiving end to get the same reliability, observability, and delivery controls for their inbound webhooks. Event Gateway is a native destination type in Outpost so your customers can route events directly into their Hookdeck-managed infrastructure with zero additional integration work.

In other words: Outpost handles the sending side, Event Gateway handles the receiving and management side, together it's a complete webhook infrastructure stack.

Get started

Hookdeck Outpost is now generally available: free to start, pay-as-you-go, no monthly minimums.

If you're building a platform that needs to send webhooks to your customers and you don't want to build or maintain the delivery infrastructure yourself, this is what Outpost was made for.