The retry rule determines the rate and limit of automatic retries on failed events.

Retry Rule Element	Explanation
Strategy	A linear strategy means retries will occur at regular intervals; an exponential strategy means each retry will be delayed twice as long as the previous (1 hour, 2 hours, 4 hours...)
Interval	The delay between each automatic retry
Count	The number of automatic retries Hookdeck will attempt after an event fails

Automatic retries max out after one week, or 50 attempts – whichever comes first. Events can be manually retried after exceeding this limit.